The following 5 Guiding Principles established the overall planning philosophy for the project.

1. Celebrate the River

Enhance the Santa Cruz River to become the heart of the community and a place to gather and recreate.

2. Create a Sustainable Community

Ensure a long-term sustainable community that is environmentally sensitive, livable, and economically strong through balanced land uses.

3. Build Safe, Healthy Neighborhoods

Create a safe, active and healthy community through neighborhood & recreational interaction and innovative design.

4. Provide Quality Education for All Ages

Offer lifelong learning and quality educational opportunities for people of all ages.

5. Honor Our Heritage

Celebrate the agricultural, historical and cultural heritage of the FICO lands and region.